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How we helped a small local business grow 500% in a year with just a tiny $500 SEO budget
Written by Gary on 2 Mar 2020
Are you are looking for an epic 6 figure growth story?
This isn't it.
Well we have helped one client achieve 6 figures on just a 4 figure budget but lets leave that story for another time.
This is kinda a $100 startup story rags to riches story.
You saw the headline and maybe you are wondering, is $500 a paltry figure?
Well in the world of marketing services, it is one of the lowest prices you get.
When I started my agency back in 2018, the minimum retainers we were charging were at least $1500/month for Search Engine Optimisation ( SEO ).
What is SEO?
SEO simply means ranking your website on Google's first page for your search term so your customers can purchase from you.
A search time like Bike Repair Shop gets 100 searches a month.
How much can an extra 100 customers bring for you?
There are always costs involved with every service, hence the price tag.
$1500 was what I assumed to be the minimum dose for a successful campaign - most campaigns under $1500/month in the market often fell short of expectations and fail to deliver any results.
Some are even outsourced to resellers for a huge margin.
I would never imagine the day where I will recommend everyone to start with a $500/month SEO package.
But if you asked me what can I buy today, I would only give you one option.
Here's the story.
A client came to us looking for help on generating for leads for his business.
Let's call him X for anonymity sake.
Client anonymity is very important in SEO.
He was a self-made marketer, posting his services on various free classified sites and surprisingly generating leads on some of this channels for a while.
But he struggled growing any further, there was an invisible ceiling to the amount of leads he had each month.
Naturally, he asked me for help.
X was honest with us that he had only $500 to start, and being a personal friend, I took on this gamble.
I didn't know what to expect.
There was a little fear..
A little uncertainty..
To create an effective campaign for just $500 per month, many things had to massively change the many components in the service I was offering...
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