This page isn't about some Proven 5-step framework.
Nor a glorification of the Large amount of money we have spent for our clients.
Those things shouldn't matter.
I will get to why later.
This page is a short story on why we started the agency.
The next line will surprise you.
Would you believe that Foxfire Marketing started as a Little western food store at Nanyang Technological University?
Yes that's me on the right of my two lovely partners then.
The store was bleeding red when it started in 2016.
I got in as a partner in late 2016 to tweak things around and we quickly became profitable in early 2017.
I did not have former F&B experience then but...
I did have former business experience working as a project manager in an 8 figure company.
I managed big brand sales events like this.
And yes that is a queue at Vivocity.
But what happened for our Food stall in the end?
Whatever expertise and results I had at an established company couldn't prepare me for the unique problems small businesses face.
Our food stall eventually succumbed to the poor crowd and notorious ghost periods ( Holidays )
Trickles of customers couldn't even support the rental discount we had.
The business dynamics were simply different.
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