Foxfire marketing is a "digital marketing agency"
But.. We didn't start out as marketers, we started as business owners ourselves.

This page isn't about some Proven 5-step framework. 

Nor a glorification of the Large amount of money we have spent for our clients.

Those things shouldn't matter.

I will get to why later.

This page is a short story on why we started the agency.

The next line will surprise you.

Would you believe that Foxfire Marketing started as a Little western food store at Nanyang Technological University?
Yes that's me on the right of my two lovely partners then.

The store was bleeding
red when it started in 2016. 

I got in as a partner in late 2016 to tweak things around and we quickly became profitable in early 2017.

I did not have former F&B experience then but...

I did have former business experience working as a project manager in an 8 figure company.

I managed big brand sales events like this.


And yes that is a
queue at Vivocity. 

But what happened for our Food stall in the end?

Whatever expertise and results I had at an established company couldn't prepare me for the unique problems small businesses face.

Our food stall eventually succumbed to the poor crowd and notorious ghost periods ( Holidays ) 


Trickles of customers couldn't even support the rental discount we had.

The
business dynamics were simply different.

Continue ( 2/3 )