Marketing Hacks and Tips

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October 1, 2018

A Round up of Digital Marketing agencies in Singapore

Choosing the right digital marketing agency is like playing Russian roulette How can you find a great Digital Marketing agency other than Google search results? After all, ranking in the first page of Google for the keyword "Digital Marketing Agency" is already a mean feat that shouldn't be ignored. This shows that the agency has […]

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September 16, 2018

Why pet influencers may be the next big thing in marketing for Singapore

Here's why pet influencers may be the next big thing in marketing for Singapore   We have witnessed the Ups and downs of human influencer marketing, from photoshopped pictures to scandals that negatively affect the brands that were represented. While human influencers command a great reach and are undeniably to go to for brands to […]

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August 23, 2018

SEO Case study #03 : Does Search Intent really work?

  We did an experiment on how Search intent affects how Google ranks websites and we were pretty amazed by the results   Our hypothesis: we believe that Google has completely changed their algorithms from exact match keywords in permalinks to processing search queries based on user search intent. ( We will get to the […]

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August 16, 2018

What is the Google Dance and is your website dancing on Google?

Is your website Google dancing? Have you seen your site jumping in and out of Google rankings? Has your site appeared on the first page in one search and then jumping completely out of even the 10th page in the next search? Your content marketing ideas will be less effective if your website doesn't rank. This is […]

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July 31, 2018

Lead generation content marketing ideas

At Foxfire, we like to tell all our clients that no matter what industry you are in, there is always valuable content that you can give to your customers to build trust and authority. In marketing, we call these type of content a lead magnet. This content will not be given out completely for free […]

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July 31, 2018

David's fight to take down the Goliaths in the marketing industry :A boutique agency's SEO Case study #02

This is an update on the previous article David's fight to take down the Goliaths in the marketing industry :A boutique agency's SEO Case study. After a month of proper on-site optimization and off-site diversification, we are glad to say that Foxfire Digital Marketing Agency has officially ranked #01 for brand name keyword, "Foxfire marketing". So […]

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July 10, 2018

What channels should you be marketing your content in?

Content Marketing is the king of digital marketing that every company is moving towards. Customers are getting smarter and less susceptible to "clever" offers and "hard sell" methodologies that used to be popular in the past. Information is also readily available for customers to sieve through and call out marketing tactics. Let's face it, it's […]

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July 9, 2018

Why content marketing is king at the top of the marketing funnel

If you haven't read about what the Top of the Funnel is, read it here. The top of the funnel basically aims to spread awareness and create a brand buzz among your potential customers. What is the KING activity that is essential in the Top of your funnel? Content Marketing If you are reading this post, […]

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July 9, 2018

SEO Sandboxing, is it real? And one tip on how to circumvent it

An update on David and the Goliaths SEO Case study: Despite building a natural backlink profile and rigorous on-site optimization, we have found that our site has failed to rank for even the least competitive keywords. We have seen this phenomenon happen to several clients before we started this agency officially and most SEO experts […]

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July 6, 2018

If you don't know TOFU, you don't really know marketing

Any experienced marketers will tell you that Tofu is the start of your marketing. Tofu is in fact, where most of your potential customers are at. So what is all this fuss about Tofu? The cat is out of the bag, Tofu stands for Top of the Funnel and not just any Funnel, Tofu is typically […]

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July 5, 2018

David's fight to take down the Goliaths in the marketing industry :A boutique agency's SEO Case study

If you have read the story, "David and the Goliath" is used in a situation in which a small or weak person or organization tries to defeat another much larger or stronger opponent. From the Bible story Goliath, a giant, is killed by the boy David with a stone.   So you must be wondering, how is this […]

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July 4, 2018

How much does facebook advertising cost in Singapore?

How much does Facebook advertising cost? The answer is... it depends on your budget. And that is but one of two separate cost components in Facebook advertising that business owners should understand.  How much advertising budget can I start with?   Facebook allows you to run ads for as little as $3.50 a day.  To […]

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July 4, 2018

How much does SEO cost in Singapore?

To benefit those who do not understand this terminology just yet, SEO stands for Search Engine Optimisation. In layman terms, SEO just really means optimizing your website in a way that Google ranks it higher in the search results. Resulting in more organic traffic from the thousands of searches already happening every month. How much […]

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June 12, 2018

The Definitive Guide: How to find influencers for your brand

Influencer marketing may sound really accessible when you see all the sponsored advertisements in your newsfeed. But when you really get serious and try looking for them, a google search will give you an outdated list of "TOP 15" influencers in Singapore ( Including JJ Lin ) when all you want are micro influencers. Finding […]

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June 12, 2018

Influencer marketing in Singapore: How to choose the right influencers for your business?

Ranging from big names in Singapore to the lesser known ones, how do you know if an influencer gives you best results for your business with so many choices? There are the Superstar Influencers - people with massive followings of 50k and up ( Well there's no exact number, everyone should be the star of their […]

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June 12, 2018

Influencer marketing in Singapore: Is it effective in driving sales for businesses?

PS This is not a post on how to become an influencer but rather a marketers standpoint on how influencer marketing can benefit businesses. Influencer marketing has become a real marketing channel as more and more people tap on their own social following to promote sponsored products. Whilst some companies may still tout that influencer […]

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June 8, 2018

[ Infographic ] Seen spookily accurate ads? Here's why

If you have experienced a spooky encounter on Facebook, seeing an advertisement for something you just googled the same day, you are not alone. 👻  Here is an infographic created by our team to make dispel all misunderstanding that Facebook is reading your messages and hearing your conversations. This is exactly how it works!   […]

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May 25, 2018

Kirby's Coaching: Building your digital presence

Hello and welcome to another lesson of Kirby's Coaching!  We are slowly moving away from theory and into practical steps where you can execute and refine different aspects of your business! Today we will be talking about building a digital presence for your brand! Some of you have submitted your Kapferer's brand prism while others […]

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May 25, 2018

Kirby's Coaching: How to Brand like a Pro

Rise and shine and welcome to another lesson of Kirby's Coaching ☀ As always, I hope the past week went great for you after applying the 6Ps to your business! We have spoken about theory in the past 2 lessons, today I will show you some practical tips to Brand your business for Success! Branding can be […]

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May 23, 2018

Kirby's Coaching: The 6 Ps of Marketing

Hello and welcome to a new lesson of Kirby's Coaching!  I hope you are well rested and ready to fight the new week! Today we will be talking about the Famous 6Ps of marketing! What are the 6ps? The 6Ps are the most common way to audit your marketing strategy. You can simply check against […]

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May 22, 2018

Multi Channel Marketing 101: How using different platforms can guarantee your campaign success

What is Multi-Channel Marketing? Multi-channel marketing basically means employing a single digital marketing strategy across multiple platforms where your audience is at. Every customer is unique in the way they explore or interact with businesses, yours included. Multi-Channel marketing gives them a choice to use a platform that they are most comfortable with to experience […]

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