Multi Channel Marketing 101: How using different platforms can guarantee your campaign success

What is Multi-Channel Marketing?

Multi-channel marketing basically means employing a single digital marketing strategy across multiple platforms where your audience is at. Every customer is unique in the way they explore or interact with businesses, yours included. Multi-Channel marketing gives them a choice to use a platform that they are most comfortable with to experience your business or brand.

Netflix over movies? 😉

There are many channels and even sub-channels of marketing popping up every day
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • Google Search
  • Banner Ads
  • In-app Banner Ads
  • Email Marketing
  • In Car Advertising
  • Influencer marketing

and the list goes on and on

The key reason why new channels are continuously being created is the shifting attention of our audience. Our millennials are choosing Netflix over Television, our Baby boomers are interacting with iPads and other gadgets now.

The world is changing, is your single-platform marketing strategy still relevant today?

What is the importance of Multi-Channel Marketing

 

Trending on youtube? Check your google analytics 📈

Having so many channels means your potential customers are spread out over a wide range of mediums. Your advertisements need to be in front of as many of them wherever they are.

Multi-Channel marketing also helps you to diversify the risks of your digital strategy- I mean, why would you put your eggs all in one basket?

Benefits of Multi-Channel Marketing

Synergistic Growth

Multi-channel marketing brings about synergistic growth even in other platforms. It results in greater brand recognition and more touch points with your customer for them to make the purchase.

Example, a viral video on Youtube can result in more google searches, which in return bumps up the relevancy of your Google advertisements.

Spot opportunities

Multi-channel marketing also allows you to spot opportunities on different platforms, giving you a birds-eye view of your digital marketing strategy. Different platforms have different advantages over each other in terms of audience engagement, platform capabilities, and even the experience that the platform gives.

 

The complexities of Multi-Channel Marketing

With more platforms,  There are more requirements in individual expertise in each channel on top of your Multi-Channel marketing strategy.

72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing due to the complexities of managing multiple channels.

There are also different considerations such as which channel complements each other better and how do you acquire the extra manpower needed to manage each channel.

Poor management and strategy can in-fact result in a disaster on multiple platforms.

Worry not, we have a proven Multi-Channel marketing strategy combining the expertise of various masters of their craft.

Being marketers of our own business, we have explored and too researched into different channel combinations to better reach our customers and our client's customers.

This gave us the opportunity to touch base with different platform providers, negotiating better deals for our clients as well as getting timely consultations with these platform experts

From targeting young social media savvy customers to working-class professionals, mummies to daddies, we have curated the right platforms for you.

Bonus - If you would like to know more about digital marketing in micro-learning formats, subscribe to  Digital Coaching with Kirby! It's completely free!

Or check out lesson #1 here - Digital Marketing Basics by Kirby

Want a waterfall of customers?
We are happy to build you a winning strategy but we can't help everyone.
Here are some steps to check if we can help you for sure.
STEP 1

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You’ll see a brief series of questions you’ll need to answer about your business.

Nothing too crazy, I just need the basics about what you’re working on, what you sell, etc. That way we can understand your situation before we talk and get right to business.

Answer these questions as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.
STEP 2

Here’s What Will Happen Next

Once you’ve filled out the questionnaire, someone from my team will call you to speak more about your business and gather more information so we can accurately plan out how to grow your website.

It’s important that you answer the questionnaire thoroughly because if you don’t our analysis of your business will be off, which means we won’t know how much more traffic and sales we can drive to your business.

You will hear from us within 24 business hours after submitting your application.

Your initial call will be between 30 and 45 minutes. This is where we really begin working to figure out exactly what you need, and how to make it happen.
STEP 2

Get your customer waterfall

At that point if you see the value in working together, great. We’ll talk and see if I’m able to take you on as a client.

If you don’t want to move forward, that’s fine too.

Worst case you would have received some free advice from my team and I which will help you generate more traffic and sales.

Ultimately this is for people who take action and know a good opportunity when they see one.

If that’s you, today is the day you step up and take your business to the next level.

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Foxfire Marketing
Toh Guan Rd East 21,
Toh Guan Centre #08-37,
Singapore 608609