Why pet influencers may be the next big thing in marketing for Singapore

Here's why pet influencers may be the next big thing in marketing for Singapore

We have witnessed the Ups and downs of human influencer marketing in Singapore, from photoshopped pictures to scandals that negatively affect the brands that were represented.

While human influencers command a great reach and are undeniably to go to for brands to reach out to the audience via an organic medium.

A sneaky but more powerful competitor is coming into play, and that is the pet influencers.

Pet influencers you say? Yes, these influencers come in all shades of cute and adorable; it's almost impossible to cast any hate on them ( Unless you are a special breed of human ).

Well, this is not an article about whether Pet influencers are superior to Human influencers. We view them as equals with their own advantages and disadvantages.

So what are the Pros and Cons?

Advantage 1 - Pet influencers have the same exact reach but higher engagement

Pet influencers command the same exact reach or maybe higher engagement as compared to human influencers. There’s a reason why cats and dogs are amongst the most popular videos on the web.

It is their natural cuteness and the inner circuitry in our brain that favor baby-like features, causing us to interact and engage with this content.

In a nutshell, seeing cute things makes us happy as humans.

Here’s an example of the engagement rates a micro pet influencer can command as compared to us mere mortals.

Here’s Koba the Shiba Inu at 15.7% engagement rate! And the fact is this is just a hobby account that his owner has set up without much marketing experience.

This is in comparison to the average micro influencer engagement rate of 10.7% for humans.

So what are the perks of getting more engagement? Engagement rates are more accurate for gauging audience interest than eyeballs alone. It takes an added level of commitment to like or comment compared to just viewing and scrolling by your content.

A customer engaging with your content opens up an opportunity to follow up and engage more with your audience and creating deeper conversations with your customers.

Imagine engaging a specialized Pet influencer marketing agency , it will be an engagement explosion.

Advantage 2 - There are lesser negative connotations that can arise from the animal's actions compared to humans.

The only sure fire way to get a negative backlash from using pet influencers is only if you are a brand that is negatively associated with animals such as practicing animal testing or any of the like.

Other than that, it is rather hard to hate on an animal, they are simply innocent and harbors no ill intent. 

I mean, could you bear to hate this little guy?

View this post on Instagram

My mom LOVES the color pink! What’s your favorite color?

A post shared by Hodgy the Hedgehog (@hodgythehedgehog) on

On the flip side, it is widely agreed that there is some sort of resentment for human influencers globally. With scandals and more mistakes made by human influencer adding on to the list of reasons to hate them, marketers have to wary and do a thorough background check before engaging any human influencers from now on.

But here’s the disadvantage, it takes more creativity to market an angle with pet influencers

Brands that having products associated with animals will have no problem utilising these pet influencers. However, it may take more creativity and expertise to blend your campaign angle with animals and executing it tastefully.

Utilising human influencers is comparatively easier than training a dog to perform specific actions to look better for the gram.

Here are examples of an excellent campaign by Mercedes utilizing Wolf dog superstar Loki. It’s a VR video that follows owner Lund and Loki on their journey through the snowy mountains of Colorado.

In conclusion,

We at Foxfire think that pet influencers will not replace human influencers but rather provide an alternative and less risky organic medium for marketers to craft their campaigns.

The world is always changing and the times when Television and Radio held full attention autonomy are slowly fading away.

Digital Marketers should continually seek out fresh channels to reach out to their audience.

If you are a pet influencer marketing company and you happen to be managing a fox profile, we are delighted to speak with you 😉

On the flipside, you should check out this article on "Does search intent really matter in SEO?"

Want a waterfall of customers?
We are happy to build you a winning strategy but we can't help everyone.
Here are some steps to check if we can help you for sure.

Do this now

You’ll see a brief series of questions you’ll need to answer about your business.

Nothing too crazy, I just need the basics about what you’re working on, what you sell, etc. That way we can understand your situation before we talk and get right to business.

Answer these questions as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.

Here’s What Will Happen Next

Once you’ve filled out the questionnaire, someone from my team will call you to speak more about your business and gather more information so we can accurately plan out how to grow your website.

It’s important that you answer the questionnaire thoroughly because if you don’t our analysis of your business will be off, which means we won’t know how much more traffic and sales we can drive to your business.

You will hear from us within 24 business hours after submitting your application.

Your initial call will be between 30 and 45 minutes. This is where we really begin working to figure out exactly what you need, and how to make it happen.

Get your customer waterfall

At that point if you see the value in working together, great. We’ll talk and see if I’m able to take you on as a client.

If you don’t want to move forward, that’s fine too.

Worst case you would have received some free advice from my team and I which will help you generate more traffic and sales.

Ultimately this is for people who take action and know a good opportunity when they see one.

If that’s you, today is the day you step up and take your business to the next level.

Click the button below to submit your application.
My team will be in touch ASAP to schedule a time to chat.
Reserve a confidential consultation

Ready for Action?

Let us bring you more customers with marketing that pays for itself

Foxfire Marketing
Toh Guan Rd East 21,
Toh Guan Centre #08-37,
Singapore 608609