Why content marketing is king at the top of the marketing funnel

Written by Gary Lim
July 9, 2018

If you haven't read about what the Top of the Funnel is, read it here.

The top of the funnel basically aims to spread awareness and create a brand buzz among your potential customers.

What is the KING activity that is essential in the Top of your funnel?

Content Marketing

If you are reading this post, you are reading the specially crafted content marketing articles dedicated to business owners that are still learning about Digital Marketing.

Content marketing is basically writing great content that will help your customers achieve quick success or enlightenment on problems that they are facing.

This adds credibility and authority to your brand in the mind of your customers, allowing you to remain relevant when they have finally reached the consideration phase.

Content marketing also helps educate your customers about the potential problems that they will face and maybe how your solution can help alleviate their problem.

Writing good content is absolutely essential to ALL top of the funnel activities be it blog posts, SEO articles, emails, forum posts and all sorts of channels where potential customers can consume your content.

Now you know why they say " Content is King".

What kind of content can I write?

There are always small problems that your customers are looking for when they enter your niche. Where they can find you is pretty important as well so make sure your site isn't sandboxed.

For Example, Pest control companies can write about

  • Various species of ants
  • Home remedies for dealing with ants
  • 5 signs that you may have an ant-infestation brewing
  • Types of industry methods to eliminate ants once and for all

These are just some examples of content that are not directly selling your customers, typically home-owners do not turn to professional solutions until they have exhausted all their options.

So what are the chances that they will pick a competitors services over you when they have been reading your blog posts during their ordeal? Little

Especially when you have collected their emails or set them up in your retargeting pixel. A retargeting campaign will ensure that you get your bottom of the funnel message to them at the right moment while your competitors are still promoting top of the funnel messages.

Tired of Outbound Marketing?

Let your customers come to you instead! 

Don't miss out on our On-site SEO optimisation programme where we teach you how to achieve higher rankings on Google.
Want a waterfall of customers from Google?
We are happy to build you a winning strategy but we can't help just anyone.
Here are some steps to check if we can help you for sure.

You have a website

This is pretty self-explanatory. We will need a landing page to drive customers to your business to perform user specific actions, be it getting their emails or booking an appointment.

If you do not have a website yet, try our fuss-free website design service.

You will get a website that is optimised for business, not some fancy overpriced website that confuses the hell out of users.

You have a healthy marketing budget

We only recommend our SEO services for business with a healthy monthly budget.


Because no one knows how long it will actually take to get your number one spot on Google.

Anyone who tells you or gives a guarantee is probably lying to you.

So what is a healthy amount?

Our SEO services start at a minimum of $500 per month.

But even the easiest keywords take a minimum of 3-6 months for results to show.

If you are in a competitive industry, a positive surplus of marketing budget is essential.

Get your customer waterfall

An image from one of our clients email inbox.
If you have a website and you have a healthy marketing budget to start with. We welcome you to purchase our fuss-free fox-one package.
Get a video audit