Don't start a year's long voyage with a faulty compass
Well this page isn't about our burning hatred for tools per se.
But we aren't too happy that they are actually doing more harm than good to uninformed business owners.
After all, SEO is all about optimising for a search phrase.
SEO Audit tools never talk about what keywords to rank for, what are your competition like for these keywords.
The best analogy I have is trying to sail with a faulty compass.
And cold hard cash is what fuels this voyage.
You may never actually reach your destination.
You could be aiming for a keyword that is further than your budget.
or perhaps ranking happily for a keywords with no searches.
On top of that, SEO audit tools may have poor data sources...
The list runs on and on.
These tools are just poor attempts of lead generation.
And worst, they lead you to the agencies that actually advocate using them.
That could be thousands of dollars and several months down the drain.
Don't start a year's long voyage with a faulty compass.